SubWire

SubWire is the platform for event sponsors to collect and share video
directly from fan cameras.

How it Works

Step 1: Event sponsors and hosts choose an event location then publish a SubWire QR code on event marketing materials.

Step 2: Fans scan the code to enter a virtual room where they discover, create, and react to live streams of video.

Step 3: Event hosts select and share user-generated content or broadcast it live on video boards and social media!

Step 1: Event sponsors and hosts choose an event location then publish a SubWire QR code on event marketing materials.

Benefits for Hosts & Brands

Embrace The Screen: Instead of hoping fans will put down their phones (they won't!), create a connection with them directly on their screens during live events.
Monetize The Moment: Capture, own, and watermark fan-generated content, ensuring the creators and sponsors are able to get attribution for viral moments when they hit social media!
Boost Activation Impressions 100x: Collect fan and device IDs to re-market precisely to event attendees, boosting your audience impressions 100x or more, long after your event ends.

Customer Testimonials

With their technology, we were able to increase our campaign's return on investment, bringing our important message from the stadium video board straight to fans' phones. SubWire’s interactive photo collage not only increased branded impression and awareness during the game, but also provided our team with valuable insights and marketing data through the collection of fan-generated content. It was a smooth, impactful collaboration!
- Gina Carithers, President, Prostate Cancer Foundation